Chatbot Analytics: What to Track in the First 30 Days

Chatbot Analytics: What to Track in the First 30 Days

The first month after launch tells you what the chatbot is good at and where it needs work. Track a few measures weekly rather than dozens.

Last reviewed: November 2026.

The measures

1. Conversations started. How many visitors use it, and on which pages.
2. Unanswered or wrong answers. The most useful number. Each one is a content gap to fix.
3. Leads captured. Contact details collected and sent to your CRM.
4. Bookings made. Appointments booked through the chat.
5. Handoffs. How often it passed a conversation to a person, and why.
6. Drop-offs. Where people abandon the conversation.
7. Feedback. A simple thumbs up or down at the end, if your tool supports it.

What to do with it

• Many unanswered questions: add or rewrite knowledge-base entries.
• Many handoffs on one topic: either add an approved answer or accept that the topic belongs with a person.
• Low use: check the chat is visible on key pages and the opening message invites a real question.
• Leads but no bookings: make booking a clear option in the conversation.

Read transcripts

Numbers point to problems; transcripts explain them. Read a sample each week.

How we help

We review chatbot results with you after launch and tune the content. See AI chatbots and how to test a chatbot before launch.